What does RAUH stand for and how is it pronounced?
RAUH is an acronym formed from the first letter of each of our lines and together is pronounced “raw”.
R-Runway, a line containing Straight Raw single donor hair sold in silky and relaxed textures.
A-Amplified, a line consisting of Wavy Raw single donor textures for a softer bouncy look.
U-Ultrapure, a collection of Raw Virgin single donor Wavy/Straight, fully organic and not altered in any way. i.e. no steam texturing.
H-Hyped, consists of Raw single donor hair in curly textures.