What does RAUH stand for and how is it pronounced?

RAUH is an acronym formed from the first letter of each of our lines and together is pronounced “raw”.

R-Runway, a line containing Straight Raw single donor hair sold in silky and relaxed textures.

A-Amplified, a line consisting of Wavy Raw single donor textures for a softer bouncy look.

U-Ultrapure, a collection of Raw Virgin single donor Wavy/Straight, fully organic and not altered in any way. i.e. no steam texturing. 

H-Hyped, consists of Raw single donor hair in curly textures.

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